Oh lala the universes Oddly Wear is navigating through are quite vast. On one hand it is a clothing brand which produces one of a kind wearables, which might be categorized as a 'small enterprise', on the other hand it is a venture which wants to make a big positive environmental impact: that is generally the role of a 'start-up'.
Coming and going between the two universes I am still not sure where Oddly Wear stands. It feels like a start-up yet for that I should be raising funds and talking in numbers to impress investors. I already started talking in numbers, yet they are small, for now at least.
What's wrong with staying a 'small enterprise' and not entering the start-up world? Way too less ambitious? Way less impact? Can I have a sustainable business without growing my funds? The answers unfortunately do not come as a revelation. Trial and error, one foot forward, the other back. Dancing in the rhythm of the experiential journey yay.