Creators do what they best do: create. What happens after? 🏹

Creators do what they best do: create. What happens after? 🏹

📐 Life of an architect:
Throughout my career and education I have always created content and materials of some sort. Be it a physical model or a detail drawing or a material exploration, the journey from research - experimentation - production always ended after seeing the end result. Next step would be going full circle to the beginning of a new project.

Following my learned pattern of how to create, after making numerous products, a branding, a website, social media accounts etc. I did not really now how to proceed and what to do. Then I froze.

Since one month now I am working non stop on trying to figure out a strategic and sustainable way to proceed, step by step. How I'm tackling it right now is drowning myself in the sea of social media channels like Pinterest, Instagram, LinkedIn, Etsy and also my own Shopify site. Why? Because no matter how good you think you (or your ideas) are, you need to first get the word out there. Compile fans, followers, you name it so that you build trust.

So creating something (one of a kind + upcycled clothes in this scenario) is one step on a full staircase. How to build a community, what is the best ads strategy, which concept stores you should send your products to.. are questions you might find a lot of insights at YouTube. These all seem like small details but end up taking so much of my time that finding time to develop my business plan went to the second plan somehow. Kudos out there to all entrepreneurs & startups who are doing all this in sanity and peace. 🕊
What a learning curve this is 🌈
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